I’ve been on both sides of the op-ed space: creating articles for clients and working on them as an editor.
Drawing on this experience, I’ve designed a strategy that gives us the best opportunity to successfully place your op-eds.
My approach rests on two pillars: brutal honesty and finding hidden talents.
Brutal honesty
If you want to write an op-ed about why ESG is important, or why businesses need to take cybersecurity seriously, or why companies need to hire diverse talent—I can’t work with you.
These articles have already been published a zillion times. Editors are tired of them. Readers are too.
I’m not going to tell you all your ideas are amazing. I’m going to help you find original and compelling angles so that your articles get published.
Finding hidden talents
Most experts don’t know how much they have to offer. They’re so embedded in their daily work that they miss the forest for the trees.
I help you realize the value in what you already know.
I build close relationships with my clients. This allows them to open up and share insights that make for thought-provoking op-eds.