Most of the “thought leadership” you read nowadays is trash. Just open up LinkedIn if you need a reminder.
If you want to command respect, you need to put forward original and challenging ideas. Publishing op-eds in respected media outlets demonstrates you can add something meaningful to the conversation.
I got you.
Drawing on my experience as a journalist, I’ll help you develop opinion writing that separates you from the pretenders.
I turn leaders into thought leaders.
How?
I help executives, and the teams who support them, publish op-eds and other forms of thought leadership.
I built and edited the op-ed section at Fortune. I approach my work with clients from the perspective of a journalist.
I know what works.
Working with you as a journalist, not a PR, helps us achieve the best outcomes.
I can help your company build a unique and effective thought leadership program.
I’m your editor before the editor.
If you’ve struggled with op-eds or thought leadership in the past, you’re far from alone.
Many agencies claim to specialize in opinion writing and narrative formation, but they fail to find ideas that stand out. When they inevitably fail, they blame the media landscape or timing or some other lame excuse.
But it’s not impossible to become a valued thought leader. You just need an editor-in-chief of your own.
I built the opinion section at Fortune magazine. Since then, I’ve been helping leaders separate themselves with compelling thought leadership.
How does it work?
Services
Socratic method
I interview and brainstorm with executives to find their most compelling insights.
Op-ed guidance
I work through op-ed drafts with executives and PR teams to improve their arguments and make them more attractive to editors.
Thought leadership audits
I review and edit written drafts and LinkedIn profiles to provide feedback and guidance for improvement.